IT角色、知識管理、市場導向與工作績效之連結-以行動通訊服務業之國際產品為例

Abstract

Abstract The theme of the research is to look into the relatedness among IT lead-in, “knowledge management”, “marketing orientation” and “job performance” in T Company in mobile communication industry. From 2005, mobile communication industry starts the tendency of internationalization and diversification. Meanwhile, the enterprise faces the pressure of accelerated innovation.Therefore, most enterprises lead in “knowledge management” concept and use IT (Information Technology) infrastructure, deal with the changes of international products through organization learning. Accordingly, the target of this research is to study how the telecommunication operators learn from cross-unit (IT Role) base on the acknowledgement of “knowledge management” and”marketing orientation” , and get job performance in result. The case study instrument is pretested with T Company which goes public and is one of the top three telecommunication companies. To construct related materials of “knowledge management”,”marketing orientation”and ”job performance” which are suitable to employees of T Company through data collection. Process the PLS analysis model base on 80 emplyees of 5 major departments to validate the causal relation among the variables of “IT role”,”knowledge management”,”marketing orientation” and “job performance”. Findings are that “knowledge management” is the important effect parameter of IT system and “marketing orientation”, and “marketing orientation” is also the significant effect of firm performance. The case study connects “IT role”and “knowledge management”in theoretical foundation, and links IT and “marketing orientation”via “knowledge management”to make positive effects. Moreover, the case study extends more effects of “marketing orientation”theory to firm performance. Key words: “IT Role”,”Knowledge Management”,”Marketing Orientation”,”Job Performance”.