‘It was the right thing to do’: pioneering LGBT inclusivity in a local group of companies in Sri Lanka

Abstract

ABSTRACT This paper aims to explore how and why a local conglomerate in Sri Lanka (Pride-H) decided to introduce Lesbian, Gay, Bisexual and Transexual (LGBT) inclusivity to their policies and practices, contravening legal, social and religious strictures. Under the interpretive research paradigm and qualitative research design, an embedded case study approach was employed. In-depth interviews and publicly available information were used as data for the study. Theoretically, this paper draws on institutional logics perspective and organizational filters. The findings reveal that the decision and initiative for LGBT inclusivity at Pride-H emerged through interconnected sequences and logics – specifically, the convergence of social justice and corporate logics. Additionally, certain organizational attributes, such as being a market leader, one of the largest conglomerates in the country, possessing an extensive customer and stakeholder base, and demonstrating a commitment to values of equal treatment, functioned as filters to counteract conflicting state, cultural, and religious strictures (logics).