Abstract
The introduction of the latest technologies in the field of viticulture and winemaking has reduced production costs and increased the competitiveness of the enterprise. POS system - a ready-made set of equipment for automation of trading operations. All devices are integrated with each other and placed in such a way as to ensure maximum comfort of the seller and fast customer service. Winemakers can use POS systems to attract loyal customers through marketing functions in wineries. Blockchain is the latest technology that allows companies to track all stages of a product life cycle. When cloud services are integrated with Blockchain technology, organizations can better integrate all the information with each other. The use of all these innovative technologies increases the economic potential of the sector and makes it competitive in international markets. Keywords: Upserve Winery; Lauv Winery; ShopKeep Winery POS; WineDirect; Xudle; Revel Systems; DTC-Sales; Apple Pay; Blockchain; StackPointCloud; SaaS; Cloud Computing.
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