It takes a little lawsuit: The flowering garden of Bollywood exoticism in the age of its technological reproducibility

Abstract

The Hindi film song ‘Thoda resham lagta hai’ [It takes a little silk] written by the music director Bappi Lahiri for the film Jyoti (1981) was a long forgotten tune before being rediscovered in 2002 by American music producer DJ Quik. Based around an unauthorized 35-second sample of the recording, the Truth Hurts song ‘Addictive’ famously inspired Bappi Lahiri to sue Quik's associate Dr Dre (executive producer of the song), Aftermath Records, and Universal Music (Aftermath's parent company and distributor) for $500 million. Beyond Lahiri's claims of cultural imperialism, obscenity, and outright theft, DJ Quik's rearrangement of the song was, in turn, adopted by music producers, including Lahiri himself, in a wide variety of international genres. This paper tracks the use and reuse of the melody in Indian, American, and Jamaican contexts, focusing on the song's remediation for new audiences. Yet even as this well-traveled tune evokes different historical and local meanings, it evokes an eroticized Other in each context, including its original context.