Abstract
Librarians can benefit from studying the history of other professions in order to learn from mistakes others have made. One place librarians need to be concerned about today is the library brand, which defines for user communities what libraries are all about and what kind of experience users will have in libraries. Recent research reports show the library brand as “books” and suggest an equally uninspiring new branding. This article examines some compelling brand examples from other professions and suggests some other options for librarianship.
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