Abstract
This article argues that a new image of the West Indies as affordable tourist paradise was consolidated from colonial tropes in the 1950s to promote the introduction of mass-market tourism in the region. Tourism is now the region's leading industry and it reproduces the economic and social relations of colonial society so closely that it warrants the term neo-colonial. However, this neo-colonial image was shaped by competing interests, Britain's loss of empire and the United States' ascent to imperial superpower on the one hand, and on the other, the US struggle for Civil Rights and West Indian nationalism – and their interaction with culture – and their interaction with Caribbean, US and British culture. This article sheds light on the construction of this image by examining two texts that contributed to it greatly: Darryl Zanuck's film Island in the Sun (1957), and Alec Waugh's 1955 novel on which it was based.
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