Abstract

Using the case study of a New Zealand rugby club, in this article, we highlight the role of gender and performance in place attachment. We discuss various performances that contribute to achieving a sense of attachment of club members to the (imagined) community of the rugby club and the different physical spaces of its home ground. Even though performances are played out and read against the backdrop of a popular discourse of New Zealand rugby masculinity, we did not observe characteristics of stereotypical ‘rugby masculinity’ in all rugby places, nor were performances the same throughout one day. Instead, variations were found depending on whether performance was ‘front stage’ or ‘backstage’.

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