Abstract
The purpose of this study is to examine the role of IT flexibility in improving firm performance of the firms in the downstream supply chain of petroleum industry. Using a structured questionnaire, data was collected from 348 petrol stations in Uttarakhand, Uttar Pradesh and Haryana, India. The results show that transactional, operational and strategic IT flexibility as well as process integration affect firm performance. Based on this, certain IT solutions are proposed for the identified issues in the downstream supply chain of petroleum industry in India. For researchers, the present study shows how various IT flexibilities are connected with one another (in a particular industry) and how they affect firm performance via process integration. For managers, the study highlights the importance of IT flexibility and proposes IT solutions for the identified issues. The research extends past frameworks on IT flexibility for solving issues of downstream petroleum supply chain in India.
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