Abstract
Vojvodina has long been known as an area of high-quality and varied food. In this regard, gastro tourism in its capital is one of the most attractive tourism products. That is the reason why our research was conducted in Novi Sad, aimed to examine the satisfaction of domestic and foreign tourists with the gastro offer of this city. The results of the research show that the gastro offer of Novi Sad is an important motive in attracting both domestic and foreign tourists, but that foreign tourists are still more satisfied with it. Further, there are differences in attitudes between male and female tourists, because male tourists show a higher degree of satisfaction with the gastro offer compared to female tourists, while other socio-demographic characteristics (education and age) are not related to the degree of their satisfaction. The results of the research can be useful in the development of future strategies for the development of tourism in Novi Sad and Vojvodina. They can also serve as a model for analysing tourists' satisfaction with other forms of tourism offer.
Highlights
At the global level, tourism is an industry that is growing fast and has a significant economic contribution, because it generates exports of $ 1.7 trillion (Milićević et al, 2020)
Based on the conducted research, it is concluded that there are statistically significant differences in the attitudes of domestic and foreign tourists when it comes to their satisfaction with the gastro offer of Novi Sad
In relation to other socio-demographic characteristics examined in the paper, it is concluded that the connection with the variables is weak, i.e., that they do not affect the level of tourist satisfaction
Summary
Tourism is an industry that is growing fast and has a significant economic contribution, because it generates exports of $ 1.7 trillion (Milićević et al, 2020). The basis of a specific tourism product is the uniqueness, authenticity and local factors of the destination (Milićević & Štetić, 2017). Gastro tourism primarily attracts tourists who study food and beverages and issues related to local gastronomy from various aspects: cultural, historical, religious, ethnological, anthropological, etc. Gastro tourism is one of the most dynamic segments of tourism that attracts a large number of tourists (Williams et al, 2014). An increasing number of tourists highlight very positive impressions regarding gastro products as part of their tourism experience in the destination (Park et al, 2020). Considering that gastro tourism is one of the fastest growing tourism trends, the growth in the number of tourists whose motive for travel is related to gastronomy is expected in the future as well
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