Abstract
The main objective of the research is to analyse and assess the innovative potential of women entrepreneurs in Serbia. A field survey was conducted in order to realize the research objective. The questionnaire was designed to gather perceptions of women entrepreneurs on the following five factors: motivation of women to be entrepreneurs, conditions and opportunities for conducting innovative activity in Serbia, investments in innovative activity, level of cooperation with relevant institutions in national innovation ecosystem, and familiarity with the role and measures of institutions supporting innovative activities in Serbia. Considering an even geographical coverage the sample included 30 women entrepreneurs in 6 areas. Based on the survey results, the innovative potential of women entrepreneurs in Serbia can be assessed as relevant but underdeveloped. In order to develop their innovative potential, improve innovative performances and increase the level of participation in innovative activities, a set of recommendations for policy makers is suggested in the paper.
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