Abstract
A decade ago the concept of issues management was created as a means for improving the effectiveness of public relations practioners. Now is the time to pause and decide whether issues management has made any contribution to the practice and study of public relations. This article argues that issues management is a robust contribution to the discipline and creates additional rationale for empowering public relations practitioners by involving them in strategic planning, making them responsible for issue scanning and monitoring, integrating their advice and influence into standards of corporate social responsibility, and encouraging sustained issue communication with key publics. Although no definition of issues management has achieved consensus, it continues to mature and shows substantial promose.
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