Abstract
The aim of this paper is to review the present development of styling design activities in product design processes, and to identify new roles and technology of styling design to cope with emerging market and environmental requirements in our society. The focus of the paper is to analyze the interplay between styling and engineering design. The importance of product aesthetics is investigated in comparison with ergonomic and technological factors, and many example products are analyzed, such as automobiles, electromechanical products, etc. Computer aided tools for styling design are reviewed, and future issues are identified for enabling high-quality styling design and tight integration with engineering activities.
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