Abstract
Personal knowledge exchanges refer to Web‐based institutions that facilitate the matching of individual sources and recipients of knowledge, structure their interaction, set ground rules for price discovery and support the transfer of knowledge. While these exchanges are patterned on electronic marketplaces for tangible products, they need to accommodate the often tacit, situated and complex nature of knowledge and the challenges associated with its transfer and assimilation. It is by recognizing the specific characteristics of knowledge and associated learning processes that knowledge exchanges can enhance their value for members. Based on theory‐driven insights and case studies of first‐mover enterprises, implications for research and practice related to the design of personal knowledge exchanges are discussed.
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