Abstract
Abstract On April 29, 1996, Martin Bryant shot and killed 35 people and injured 13 others with an automatic rifle at Port Arthur in Tasmania. While there was immediate national disgust to this crime and tragedy, media attention quickly move to focus on the issues of gun control and political conflict. As these three issues remained interrelated and as images and messages were manufactured and maneuvered into the media to suit both private and public agendas, the Australia gun debate became a masterful exercise in issue management. This study examines the rise and fall of media coverage of the issues for May, 1996, to demonstrate the salience of the issues on the public agenda. At the same time, the study seeks to reveal something of the issue management process that occurred and the hidden agendas that motivated the political and media activity. The study serves to demonstrate the role of the media in the creation of issue salience and the importance of the issue management function to both business and politics.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
