Abstract
Judgment of the Israeli Supreme Court in Request for Civil Appeal 1521/18 Chain of stores Rami Levi Shivuk HaShikma 2006 Ltd et al. v Barilla G e R Fratlli—SpA, 22 April 2018 In this case, the Israeli Supreme Court (ISC) ruled that, in analysing the likelihood of confusion in the context of passing off of retail products, the main criterion should be the overall look-and-feel of the products at stake, which is more important than a detailed and precise examination of the various visual components of each of the products.
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