Israeli Arabic-speaking Facebook pages and its effects on the elements of Palestinian national identity

Abstract

The Palestinian cause is enduring some critical phases in the history of conflict against the Zionist occupation state. A vast segment of our people is vulnerable to Zionist attempts by the Zionist intelligence that target the Palestinians' national identity done by media technology specialists, and psychological tactics through social media are used to gradually remove the national identity of the Palestinians and replace it with a bogus one. Israel nowadays employs social media and frames its messages to target all the five components of the Palestinian national identity: the right of return, the right of resistance, the Arab and Islamic dimension, the Islamic and cultural heritage, and the sovereignty of the State its borders. This paper analyzed the Israeli Arabic formal social pages, namely the coordinator, Avichay Adraee, Avichay Adraee, and Israel in Arabic. The aim is to understand the media and psychological tactics used to contact the Palestinian audience. the study found precise results that the Israeli social pages run by a clear strategy to attract the Arab and Palestinian followers and framed its media messages to attack the Palestinian national identity.