Abstract
The intellectual movement HaKeshet HaDemokratit HaMizrahit (The Eastern Democratic Rainbow) was established in 1996 by second and third generation Middle Eastern and North African Jewish immigrants who are faculty members, graduate students, actors, artists, educators, businessmen and women, and media workers. These self-identified Mizrahi Israeli intellectuals aimed to initiate new debates in Israeli society with their criticism of Zionist narrative and policies by applying post-colonial theory to expose the construction of social categorisation among Jewish Israelis. In their discursive contribution they addressed several issues of historical and contemporary inequality between groups of Israeli citizens. By examining the motivation behind this intellectual activism, the present article asks what the Mizrahi identity means to people labelled as Mizrahim and why it is important.
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