Isn’t it good, Norwegian wood? Lifestyle and adventure sports participation among Norwegian youth

Abstract

This paper explores Norwegian youngsters’ (and, to a lesser extent, adults’) engagement with conventional and lifestyle sports via an examination of recent trends. In the process, it explores the significance or otherwise of ‘nature-based settings’ and the developing character of lifestyle sports. In terms of changes in youth sport, young Norwegians are the quintessential sporting omnivores. However, the particular mix of conventional and lifestyle sports that Norwegian youngsters favour has shifted within a generation, with the latter more prominent in 2007 than they had been even a decade earlier. The changes appear emblematic of a shift among Norwegian youth towards sports activities that offer alternative forms and styles of participation to those traditionally associated with ‘the outdoors’ as a style of life. In theoretical terms, the findings suggest that, as a generic and popular collective noun, the term lifestyle sport is most useful when it draws attention to the ‘commonalities’ shared by many of the activities often corralled under it.