Abstract
This study examines how Islamic marketing influences the value of small enterprises. It analyzes strategies aligned with Islamic principles that engage Muslim consumers and differentiate small businesses in competitive markets. The research synthesizes insights from various sources, emphasizing empirical research and theoretical frameworks that reveal the interaction between Islamic marketing, small business value, and related factors. This chapter dissects the complex relationship between Islamic marketing, small business value, and relevant factors. It highlights the importance of aligning marketing strategies with Islamic principles to cater to Muslim consumers and address diverse client challenges. This chapter lays a foundation for further research, providing guidance to small enterprises thriving in Islamic markets with ethical, value-driven marketing strategies.
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