Abstract
This study is to reveal the types of mood and their speech function realizations in a text (an article) issued in Rumiyah magazine entitled ‘The Kafir's blood is halal for you, so shed it’. A discourse analysis with a qualitative approach is applied. The results of the analysis are then correlated with Kellermann and Cole's classification of compliance-gaining strategy to see the persuasion strategies applied. The results show that Rumiyah, in this text, mainly employs declarative mood to function as statements of opinion, statements of fact, and indirect directives. In terms of Kellermann and Cole's classification, the speech function realizations indicates six strategies of persuasion: The 'nature of situation' to deliver its opinions; the ‘authority appeal’ to present that the opinions and arguments come from very powerful sources; the ‘duty’ to show that hating and killing mushrikin (non-Muslims) is an honorable obligation of a Muslim; the 'logical empirical' to clarify and explain Allah's or the Prophet's words or statements; the 'assertion' to state forcefully an obligation or a prohibition of doing something; and the ‘moral appeal’ to get the readers' compliance by appealing to their moral standards. In this text, the statement of fact (TSSS technique) becomes the key element in persuading the readers.
Highlights
ISIS (Islamic State of Iraq and Syria) is famous for its powerful propaganda activities
The discussion was emphasized on how the key findings of Systemic Functional Linguistics (SFL) patterns reflect the persuasive strategies applied in the text
It can be seen that there are 64 main clauses written in declarative mood (63 clauses) and interrogative mood (1 clause)
Summary
ISIS (Islamic State of Iraq and Syria) is famous for its powerful propaganda activities. Al-Hayat Media Center, ISIS has been producing various online propaganda publications including Rumiyah, an e-magazine, which is written in many languages (e.g., English, French, Bahasa Indonesia) targeting readers outside Arab countries. The e-magazines are used as propaganda means for recruiting foreign recruits from many countries and nationalities (Vergani and Bliuc, 2015). A study by European Union showed that ISIS, compared with other jihadist groups like Al-Qaeda, was the most successful one in recruiting youths from Western countries (Archick et al, 2015). One of the main keys for the success of recruitment is ISIS's powerful language and effective communicative strategies applied in their online propaganda publications such as Dabiq and Rumiyah (Wignell et al, 2017a,b)
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