Abstract
Remodeling a package brings in new customers. Remodeling a package in the context of a broader branding program lifts sales, enhances consumer awareness, promotes loyalty, and increases the ability to sell related products. Ted Selame and Penny Koukos examine the package design/brand relationship, reinforcing the principles they distill with an array of case studies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have