Abstract
With recruitment, returning to work and retention being key to the future of veterinary nursing what are the issues that are common across all these areas? Veterinary nurses have limited visibility in their role. There is also the lack of a media image that reinforces the veterinary nurse skills base and a lack of veterinary nursing presence in the financial aspect of both business and client relations. These factors all contribute to a role that is hard for people to visualise and define. In part two the financial worth of the veterinary nurse is discussed in relation to visibility in the practice and visibility for clients. The impact of this is reviewed in relation to veterinary nursing careers and recruitment, returning to work and retention, including gender inequality.
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