Is Time a Liability for International Permanence? An analysis of Uncertain Times

Abstract

Considering the worldwide COVID-19 pandemic it is timely to emphasize time pressure debates in times of high uncertainty. Through an empirical research developed based on four Brazilian high-tech firms we collected the data in real time simultaneously with the evolution of pandemic. Our paper leads to the start of debates about the role of time pressure in the internationalization of firms in uncertainty times. Presents also the relationship between liability of timing and the need to seek a manageable internationalization processes over time through international permanence.