Is there a coherence between organizational culture and changes in corporate social responsibility in an economic downturn?

Abstract

PurposeThe purpose of this paper is to explore how different types of organizational culture (OC) manifest in certain corporate social responsibility (CSR) activities and to uncover how the presence of certain OC types induces changes in CSR caused by drastic shifts in the economic environment.Design/methodology/approachThe analysis relies on a case study and uses qualitative and quantitative data obtained via interviews, employee survey and analysis of documents. The paper focuses on Ecoprint Ltd, a small printing house in Estonia, and analyzes its reactions to the economic downturn in 2008 and 2009 in terms of CSR. The authors then analyze the concurrence of these changes with its OC, based on a survey that relies on the Competing Values Framework.FindingsThe dominant type of OC in the organization did not predict all its CSR practices, but described rather well how adaptation in the sphere of CSR took place as a result of economic downturn. The case demonstrated that CSR activities that relate to dominant OC types are less likely to be reduced in a recession; moreover, some were even intensified. On the other hand, there were certain CSR activities that reflected less prevalent types of OC, nevertheless these were not withdrawn either.Research limitations/implicationsThe method used, single case study, serves as an exploratory study. The relationship between unchanged CSR activities related to less dominant OC types is not easy to interpret and needs further investigation.Originality/valueThere is abundant literature referring to a connection between OC and CSR, but related empirical research is hard to find. The current paper empirically explores the relationship between these concepts under the extraordinary economic situation that existed in Estonia in 2008‐2009.