Is the Net Promoter Score a Good Predictor of Future Sales Growth? : A Comparative Study with the Customer Satisfaction Index

Hyejeong Shin, Associate Professor, School Of Business, Pusan National University + Show 1 more

https://doi.org/10.21052/kcmr.2023.30.2.93

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Publication Date: Oct 31, 2023

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Is the Net Promoter Score a Good Predictor of Future Sales Growth? : A Comparative Study with the Customer Satisfaction Index

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