Abstract
Autonomous Emergency Brake (AEB) is the safety system technology for the vehicle that functions to prevent a crash or reduce the high impact of injury or accident. AEB systems are designed to assist the driver only in emergencies situation and to ensure that the driver is always in control of the vehicle. This study aims to identify influencing factors of drivers that continuance intention to use an Automatic Emergency Braking (AEB) system in Malaysia. This study is supported by Technology Acceptance Model (TAM). This study shows that 3 factors have significantly related to continuance intention; perceived ease of use, attitude, and perceived usefulness. In contrast, the safety of drivers was found to be insignificantly related to the continuance intention to use automatic emergency braking among drivers in Malaysia. The AEB system is a sophisticated system that helps alert the driver to a lack of human response. Therefore, the successful use of this system needs the full support of the government and industries.
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