Abstract
Paul Hirsch claimed that the mainstreaming effect of cultivation theory is a statistical artifact known as "regression to the mean." Regression to the mean occurs when one group is selected out of a larger sample on the basis of extreme scores on one variable and is then compared with the group's score on a second variable. In Gerbner's methodology random effects have equal opportunity to influence the outcome for both heavy and light viewers. This means that Hirsch was wrong and that mainstreaming cannot be an artifact of regression to the mean.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.