Abstract
Is the Association Between Beverage Taxes and Reductions in Sales Driven by Communication of Health Consequences in Addition to Price Increases?
Highlights
While the Cook County tax reduced sweetened beverage sales, it differed from other taxes across the country in how it was explained to the public and the lack of a robust, grassroots protax advocacy campaign.[1]
The lack of a protax communications campaign focused on health in Cook County meant that most public discussion and media coverage was about revenue generation, not health.[1]
The tax’s repeal and subsequent reversal of price increases offered an opportunity to study whether tax adoption and implementation can exert lasting nonprice effects on beverage purchases, even when taxes are not accompanied by a robust public discussion of sweetened beverages’ harms
Summary
While the Cook County tax reduced sweetened beverage sales, it differed from other taxes across the country in how it was explained to the public and the lack of a robust, grassroots protax advocacy campaign.[1]. The lack of a protax communications campaign focused on health in Cook County meant that most public discussion and media coverage was about revenue generation, not health.[1] the tax’s repeal and subsequent reversal of price increases offered an opportunity to study whether tax adoption and implementation can exert lasting nonprice effects on beverage purchases, even when taxes are not accompanied by a robust public discussion of sweetened beverages’ harms.
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