Abstract
Behind the news headlines of tightening censorship, China’s media has seen an unprecedented wave of restructuring – even in the area of da waixuan or grand propaganda for foreigners. State-controlled media outlets have been trying to change the tone of their speech in foreign languages; market-based organisations have been introducing private capital while emphasising a different side of China that foreign journalists are not interested in covering.
Highlights
To observers of Chinese media, the landscape under the reign of Xi Jinping has been seen as grim compared to that under Hu Jintao and Wen Jiabao
It has made efforts to cover the art of ancient calligraphy (CGTN, 2018)
Two years after its initial launch, Sixth Tone has proved far more effective than the hundreds of millions of dollars invested in English-language news programmes by the state broadcaster Xinhua, CCTV and CRI
Summary
To observers of Chinese media, the landscape under the reign of Xi Jinping has been seen as grim compared to that under Hu Jintao and Wen Jiabao. State-controlled media outlets – such as China Central Television, known externally as CGTN – have been trying to change the tone of their speech in foreign languages; market-based organisations have been introducing private capital while emphasising a different side of China that foreign journalists are not interested in covering. This is why the Shanghai-based website Sixth Tone (2018) has caught the attention of major international publications such as the New York Times and Foreign Policy.
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