Abstract
In today’s business world “Total Quality Management” strategy is utmost important for a company in order to survive in the rapidly growing competitive market. It helps a company to increase the level of competence and allows it to compete in the market. To meet expected superior need of customers, Volvo delivers cleaner, safer and smarter transport solutions by concentrating on solutions-based approach since its inception. This core value of Volvo is urging to conduct a qualitative study on quality of Volvo toward attaining competitive advantage. This study attempted to investigate the role of quality management on Volvo’s competitiveness through a case study method. While exploring the secondary data, this study found that attributes such as dynamic leadership, positive and ethical corporate culture, customer centric orientation, empowering employees helped Volvo to achieve competitive advantage over its competitor. This study also found that practicing Six Sigma, maintaining quality and ISO standards, and establishing quality council have a positive role in attaining Volvo’s operational excellences and in achieving well-functioning society. Volvo’s strategy of winning competitive advantage is an example which should be followed by others to achieve competitive advantage in order to be able to sustain in today’s highly competitive market and keeping pace with rapid changes.
Highlights
The rapid technological advancement and dynamic customers’ obligations brought this world into one common and narrow market
As per the above empiricism, we found that Volvo has always focused in quality products
In case of Volvo, we have found all these cornerstones of total quality management (TQM) implemented, which reflects its determination toward maintaining Quality and providing customer satisfaction
Summary
The rapid technological advancement and dynamic customers’ obligations brought this world into one common and narrow market. The total quality product or service helps to distinguish the organizations that are able to gain competitive advantage. According to Deming (1982), the main aim of total quality management (TQM) is to build a sustainable competitive advantage by providing customer satisfaction through cost efficient way [1]. A company that adopts a total quality management always intends to provide best products or services in a fair cost. For this regard, a company always thinks about continuous improvement on a timely basis so that it can achieve sustainable competitive advantage. Volvo is providing the product and services, related to the transportation industry by emphasizing on quality. The “Volvo” brand name is one of the best known and respected brand names in the transportation industry which has been build up over decade with its renowned products and services [40]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: American Journal of Industrial and Business Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
