Is My Community Ready? The Community Readiness Model and its Exemplary Application in Community-Based Health Promotion

Abstract

The German Prevention Act adopted in 2015 strengthens setting-based prevention approaches. The aim of this work was the presentation of the Community Readiness Model as an instrument for determining needs and improving health-promoting structures in the community setting, using the example of the promotion of physical activity in older adults. The needs assessment in the context of the model implementation was carried out by Community Readiness assessment, in which guided interviews on health promotion topics were conducted with key persons in communities. The community's stage of readiness was determined based on the interview results, and appropriate public health measures were derived from the respective stage. In our example, the model was adapted to the topic of promoting physical activity among older community-dwelling adults. The assessment was carried out in 2015 in 23 communities in Northwestern Germany. Illustrations such as spider web diagrams and geographical distributions are used to present the assessment results. The Community Readiness approach is a model that enables in-depth assessment as well as targeted development of local structures and capacities. Our experience shows that the method can be implemented well in Community Readiness assessment. The main advantages of this approach are its systematic nature and the analysis of local strengths and weaknesses as a prerequisite for community-specific interventions.