Abstract
This article discusses the implications of the increase in the numbers of women entering male professional areas. It considers the question of whether “more women” is the same as “better” either for the professional women themselves; or for women in society as consumers of professional services. The articel is illustrated with reference to research that is currently being undertaken on the position of women in Surveying. Surveying is one of the main land-use professions in Britain, concerned with all aspects of development. It is argued that it is not necessarily “better” because of the powerful effects of social class, age and sub-cultural factors, in addition to gender, within the lives of young urban professional women. The question of the “yuppification of feminism” is addressed and seen as a possible contributory factor to the likely future demise of middle class feminism.
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