Abstract
Two professors discover that their salary is significantly lower than the salaries for faculty members at institutions with less stringent job requirements. One professor immediately joins the faculty union and actively participates in rallies and strike actions. The other professor redoubles her efforts to receive grants and merit pay. Why might these professors react so differently to the same disadvantage? According to relative deprivation theory, the same disadvantage framed in different ways will lead to different reactions. If the professor views herself as a representative faculty member deprived in comparison to faculty at other institutions (group relative deprivation), she should be motivated to support collective action. However, if the professor views herself as a unique individual deprived in comparison to other individual faculty (personal relative deprivation), she should be motivated to pursue individualistic opportunities.
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