Is it in the Game? Reflections of Race-Based Stereotypes in EA SPORTS FIFA 22

Abstract

Scholars have long worked to explore the existence of race-based stereotypes and narratives within sports media. Video game scholars share in this curiosity of understanding the extent to which racial stereotypes are being embedded into games and the role that they may play in cultivating or perpetuating racial stereotypes among their players. Utilizing framing and schema theories as a guide for understanding the media’s role in developing stereotypes, the present study conducted a content analysis of player data present in EA SPORTS’ FIFA 22 to investigate whether racial stereotypes were being embedded in the most popular sports video game (SVG) title through its player attributes. Each athlete represented in the game is given a 0–99 rating across a total of 35 attributes with the intention of reflecting the player’s real-life ability in these areas. Through an analysis of the avatar’s skin tones alongside their respective values for each of the attributes selected for analysis, the study found significant differences between athletes of different skin tones across nearly all of the attributes present that reinforce the Brain vs Brawn narratives scholars have located in many sporting contexts. Conclusions and suggestions of next steps are discussed.