Is greed still good? Was it ever? Exploring the emoscapes of the global financial crisis

Abstract

We seek to contribute to political and policy analyses of globalisation by attending to global flows of emotions and by developing the concept global emoscapes. In so doing we build on Arjun Appadurai’s theorisation of the disjunctive scapes of the global cultural economy. As a way of illustrating the benefits of our approach, we deploy it to analyse the scapes associated with the global financial crisis. We show how emoscapes are entangled with financescapes, mediascapes and ideoscapes in the broader context of the global capitalist economy, particularly its most recent manifestation in the form of ‘financialisation’. Our overall implication is that attention to emoscapes helps to enrich critical analyses of policy and politics. We hope that this paper inspires others to build on our approach to conduct research on education policy.