Abstract

Data that capture the impact of unsafe food in Mexico and Colombia are not readily available and are vital to take well-informed decisions to reduce it. Using hierarchical cluster analyses, ANOVA and Chi-square tests, we analyzed 460 responses from small producers, retailers and consumers regarding food concerns, willingness to produce, sell or buy health-certified food in the two countries. Food free of virus and bacteria was of concern to all respondents, and a small percentage report having suffered food-related illness. There has been investment in food-safety certifications, but its impact remains unknown. Producers and restaurants are far more interested in obtaining certification than are retailers. Consumers are willing to buy certified food even if it is expensive. This could provide an incentive to invest in food safety and spread its benefits. This article is protected by copyright. All rights reserved.

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