Abstract
This article looks at the relationship between film, tourism, and the government of China by considering at the work of renowned Chinese film director, Zhang Yimou, and the ways in which his films have presented touristic images of China. His films have been seen in Western as well as Asian countries and provide a strong case study to examine the reality and potential of film tourism in China. Based on local cultural understanding, we propose a Product Development model for film tourism, which we plan to explore further and test empirically.
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