Abstract

What divides us pales in comparison to what unites us. This quote by Edward Kennedy is more relevant today than ever and should be taken to heart and implemented in economics. In today's world, companies are quickly faced with existential problems due to the often rapid changes in global markets. Technical and digital progress is leading to disruptive innovations in ever shorter periods of time, which are putting entire industries in existential difficulties. The extent to which diversity is important for the management of a company and its employees in order to survive in these challenging times will be explained below. The development of awareness of diversity in companies and the potential benefits that companies can derive from it is more relevant today than ever! In particular, the cultural imprint of people initially creates an image and an understanding of what is meant by culture is understood to be.

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