Abstract
International students are the bedrocks of the global higher education market. Thus, worldwide, higher education institutions (HEIs) focus most international marketing efforts on understanding the complexities surrounding this student market. Recent studies on international higher education reveal the choices made by this student cohort and a wide variety of factors influencing such selections. This present study focuses on a student decision that is made under a set of options. Using structural equation modelling (SEM), this study aims to investigate the relationships of economic factor and decision-making process with the choice of international academic destination. Results, conclusions, and recommendations are discussed.
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