Abstract
AbstractThere is a continuing academic debate on corporate social responsibility (CSR), its goals and practices, and its impact on business and society. Following this debate, this study has made a critical investigation of CSR practices of business enterprises with a view to examining their spirit, intentions and roles in terms of pristine business goals. After analyzing the contents of pertinent literature (126 articles, of which 89 are empirical) in both developed and developing country contexts, the study finds that corporate managers are still less concerned about the meaning and essence of pristine business goals and the true goals and role of CSR. They practice CSR largely in a voluntary philanthropic fashion to build public image and primarily enhance business profit, not necessarily for social wellbeing. Their CSR practices have been found to be more of a cosmetic and face‐saving marketing strategy, undermining the social wellbeing goal for sustainable development. The CSR movement, therefore, needs reformation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Corporate Social Responsibility and Environmental Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
