Is corporate social responsibility a stock price stabilizer during the public emergency? An integrated view of government response

Abstract

PurposeThe aim of this study is to investigate the role of Corporate Social Responsibility (CSR) in assisting firms in their response to public emergency crises under the integrated view of government emergency response.Design/methodology/approachUsing event study and survival analysis method, the authors examine whether CSR can act as a stock price stabilizer for companies from China by splitting the stock price fluctuations into two phases – CSR price insurance, which decrease the shock on stock prices during the emergency crisis, and CSR price recovery, which helps stock prices rebound faster during the postcrisis phase.FindingsThe authors’ empirical results confirm the stabilizer role of CSR during crisis and that effective government response can strengthen such effect. Furthermore, the authors examine the different aspects of the government’s response and the impact of multiple waves of public emergency.Originality/valueThis study provides empirical evidence on the topic of CSR and the government’s response to public emergency under the emerging context.