Is big data too big for SMEs in Jordan?

Abstract

With the worldwide appearance of Big Data and its prospective to citizens in all its endeavours, there has been a developing requirements for research on the business drivers influencing the adoption of Big Data services. This paper therefore focuses on Small to Midsized Enterprises-SMEs in Jordan; hoping to have a better delivery of Big Data services with increased transparency and availability of technology, and the improved interaction with SMEs. This paper reviewed the relationships between Big Data and SMEs in general in Jordan. In addition, it examines the barriers for adopting Big Data among SMEs in Jordan. The paper mainly has used secondary research data and methods to provide a broad investigation of the issues relevant to Big Data, the reasons of those issues for SMEs in Jordan. The research is subject to academic journal articles, project reports, media articles, government and corporation based documents and other appropriate information. The study found that currently Jordan has been capitalizing comprehensively in developing its ICT sector, aiming at improving the performance of its public and private sector organizations, effectiveness, accurateness, time and fulfillment. However, Jordan needs to overcome barriers for adopting Big Data among SMEs which will improve efficiency and organizational effectiveness. By this way, SMEs in Jordan will be able to deliver information, high-quality customer centric and performance-driven services, and procedures, using information and communication technologies (ICT) to change the way they engage with customers and other businesses.