Abstract
Numerous studies have explored the relationship between female beauty and positive effects for the woman, product, or ad; however, none has explored women's emotional responses to different beauty types. This study investigated college women's emotional responses to Solomon, Ashmore, and Longo's six beauty types. The survey results revealed that the original six beauty types were not supported. Instead, they combined into two independent dimensions: Sexual/Sensual (SS) and Classic Beauty/Cute/Girl-Next-Door (CCG). After testing emotional reactions to High CCG/Low SS, High SS/Low CCG, and Equal CCG/SS models, models with higher degrees of CCG produced significantly greater pleasure, arousal, and dominance.
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