Abstract
Conversations around customer experience have dramatically evolved since the advent of the Internet and big data. Not only are one-dimensional brand-to-consumer communications now reason to abandon loyalty, but personalised experiences have become an integral part of competitive advantage. An organisation’s ability to derive actional insights from consumer data at scale — including, now, text-based conversation data from customer interactions — is now a driving factor in efficient use of resources and increased profitability. This paper explores the use of artificial intelligence (AI) to build customised and automated user journeys, and how it changes the dynamic of customer service, and perhaps marketing as well, in the modern era.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of AI, Robotics & Workplace Automation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
