Irrawaddy dolphin in Asia's largest brackish water lagoon: A perspective from SWOT and sentiment analysis for sustainable ecotourism

Abstract

Chilika, the largest brackish water lagoon in Asia, is a habitat of the Irrawaddy Dolphin (IRD) and a popular tourist destination for dolphin watching. However, this dolphin-based tourism has turned unsustainable due to the adverse impacts of tourism on IRD. This study uses SWOT (strengths, weaknesses, opportunities, threats) to analyze various internal and external factors that control IRD-based tourism in Chilika. Content analysis and sentiment analysis are also used to know the tourists' views regarding dolphin tourism in Chilika lagoon, and telephonic interviews with boat owners to determine the impact of tourism on local communities before and after the COVID-19 pandemic. SWOT analysis highlights existing opportunities and strengths of IRD tourism in Chilika, such as prevalent ‘positive’ perception (48%) among the tourists and stable IRD population. 38% of tourists' perceptions were ‘negative,’ corroborating inherent weaknesses and threats of IRD tourism, such as faulty marketing strategy, excessive tourist pressure, and the ongoing COVID-19 pandemic. Interviews with boat operators reveal that the pandemic lockdown laid the financial situation of local tourist boat operators down. This study suggests multipronged solution approaches, for example ensuring the integrity of IRD habitat, optimal resource utilization, high service quality, and necessary infrastructure development to facilitate a sustainable ecotourism model in the lagoon.