Abstract
This research paper is an attempt to dig into the intriguing intersection of human psychology and artificial intelligence (AI) within the context of investment decision-making. The primary objective is to explore the extent to which irrational investment decisions persist in the presence of advanced AI tools and to identify the underlying factors contributing to these behaviors. Drawing upon an extensive review of the literature and empirical evidence, this paper examines the role of emotions, cognitive biases, and heuristics in shaping investment choices despite the proliferation of AI-driven financial technologies. Additionally, it proposes strategies to mitigate irrationality in investment decisions while harnessing the potential of AI to enhance rationality in financial markets.
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