Abstract
Utilizing framing theory, the present study examined gender differences in Iranian state-run media and alternative media portrayals of elite athlete emigration. By analyzing 704 online news articles published between 2007 and 2022 and comparing gender disparities, the study provides insights into the framing narratives used by a nation without a free press to undermine gender equity and national dialogues about sport. The study determined that male athletes received disproportionally high framing coverage over time, but this gender imbalance shifted to the inverse in 2020. This can be attributed to a sudden influx of prominent female athletes emigrating from Iran to avoid political persecution. Study findings also uncovered a stark contrast in the prominence of frames attributed to each gender.
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