Iranian migrant women’s beauty practices and (un)veiling in Belgium

Abstract

Abstract The hijab has been considered a notable factor in increasing women’s tendency to practise beauty in Iran. Experiences of beauty practices by Iranian women in diaspora can shed light on the extent of the influence that the practice of (un)veiling might have on beauty regimes. This study uses semi-structured interviews amongst a group of Iranian women in Belgium to investigate the development of beauty practices after migration. The study draws on feminist studies on beauty practices and ethnic/racial identities to explore whether beauty practices create a sense of normalcy or are forms of self-governance in compliance with the dominant discourses of female embodiment. The findings point to the complex intertwinement of racialisation with gendered embodiment and illustrate the strategies that women develop either to embrace their difference or to eliminate the perceived embodied differences and counter racialised othering. The analysis draws on feminist theory to examine participants’ perceptions of the social construction of women’s imagery as migrants and their self-perceptions as racialised minorities in the Belgian society.