Abstract
The Qajar era (late XVIII-1925) gave the world a unique style, unmistakably recognizable in painting, crafts, and photography. Clumsy, striking the imagination with its amazing brightness of colors and bold artistic techniques, it was formed largely due to active interaction with European culture via respect for the Persian traditional styles. The article deals with the significance of Europe and the European in the formation and development of Qajar art, addressing two opposing processes. Borrowing Western methods and techniques, educational models and new products on the one hand, and European fashion for Persian things, which influenced local production and its transformation on the other. The first process is seen in easel painting and the fashion for "european«details in interior decoration, the second — in «re-creation» of an updated carpet and ceramic production in Persia. The illustrative effect will be provided by selected items from the collection of the State Museum of Oriental Art in Moscow, including court portraits, glass paintings, qalamkaras, tiles, etc.
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