Abstract
This research attempts to present a picture of the structure and design of virtual social networking sites such as Facenama, Cloob, Facebook, and Google+. The aim of this research is to study what are the differences between Iranian and non-Iranian social networks structures mainly used by Iranian users. Content analysis method has been used in the present research. Elements such as real images, personal photos, high attractiveness, image plus text, warm and cool colors, lots of comments (more than ten comments), and minimal use of symbolic signs have been used more than other types. Moreover, it was identified that there is no significant difference between the type of selected structures by users in Iranian and non-Iranian social network websites. The results of the research could be use to reach a pattern of use of these websites for creating and developing personal social networking.
Highlights
Social networking websites nowadays have become a global phenomenon and have created the virtual community with hundreds of millions of users and the number of users is increasing every day
The main question raised in this research is: what are the differences in the structure and design of Iranian and non-Iranian social networking sites? The space created by social networking sites has made people interact each other more and more
The researchers used content analysis method in conducting the research in order to find the personal characteristics of the users and the type of shared content in users' profiles.The results showed that such virtual social networks are used for creating and developing individual identity and establishing online relationships
Summary
Social networking websites nowadays have become a global phenomenon and have created the virtual community with hundreds of millions of users and the number of users is increasing every day. The main question raised in this research is: what are the differences in the structure and design of Iranian and non-Iranian social networking sites?
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